List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.
ELEMENTS | PERFORMANCECRITERIA |
Elements describe the essential outcomes. | Performance criteria describe the performance needed to demonstrate achievement of the element. |
1. Determine digital content needs. | 1.1. Determine organisational written and visual digital content needs. 1.2. Access and review organisational templates and content style guides to inform content development and ensure content consistency. 1.3. Identify platform functionality and limitations to inform content development. 1.4. Determine use of content across internal and external platforms to inform content development and allow ease of use across multiple platforms. 1.5. Access product and organisational information required for content development. 1.6. Plan content development that aligns with organisational branding and marketing activity. |
2. Develop written content. | 2.1. Develop written content that aligns with organisational style guide, branding and marketing activity. 2.2. Produce accurate and detailed written content that aids customer browsing and purchasing. 2.3. Use text styling that provides a clear hierarchy of content. 2.4. Use copywriting techniques that encourage customer engagement. 2.5. Plan and use keywords for search engine optimisation. 2.6. Check for correct use of grammar and spelling and make any required amendments. 2.7. Seek feedback from relevant personnel and make any required amendments to written content. |
3. Develop visual content. | 3.1. Source visual content that connects with the target market and aligns with organisational style guide, branding and marketing activity. 3.2. Edit visual content to generate high quality and appealing visual content. 3.3. Ensure visual content accurately represents products and services. 3.4. Seek feedback from relevant personnel and make any required amendments to visual content. |
4. Upload digital content. | 4.1. Gain approval for written and visual content. 4.2. Upload content to digital platforms using approved file extension scheme. 4.3. Arrange content in a logical design for improved user experience. 4.4. Ensure content is displayed in a visually appealing manner. 4.5. Seek input of relevant personnel to ensure accuracy and relevance of written and visual content. 4.6. View the content in closed contention mode, test on multiple devices, and make any required amendments. 4.7. Archive content and ensure version control is applied to track content history. 4.8. Ensure content is securely stored and backed up. |
Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:
follow an organisational content style guide to develop the following types of written and visual content for use across two different digital platforms:
product descriptions
videos
still images
purchasing information
promotional content
develop the above written and digital content to:
meet platform functionality requirements
create target market appeal
achieve consistency with organisational branding and promotional activity
upload and test the above digital content on two different devices.
Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:
key legal and ethical considerations as related to digital content development:
Trade Practices Act
Privacy Act
role of digital content in an online environment
techniques for using digital content to:
engage customers
maximise sales
generate traffic
create brand and target market appeal
achieve consistency and alignment with organisational branding and promotional activity
current trends in digital content development and use
current software used to aid digital content development
site design and functionality and its relationship to digital content development
role of templates and style guides in digital content development
role and use of copywriting in digital content development
role and use of search engine optimisation in digital content development
techniques for creating written and visual online content relevant to different target markets
techniques to achieve:
clarity
ease of viewing and navigation
visual appeal
readability
use and features of:
keywords
styling
file schemes
information architecture and its relationship to digital content
tools and techniques for uploading and storing digital content.